The Brief

TELL is a testing tool for English language learners delivered in classrooms via iPad. Teachers are able to monitor their students progress with test reports available in a matter of hours.

Whilst at Crush, Pearson asked us to help bring this innovative product to market by delivering a 2 minute introduction video. The winning concept is focussed around the importance TELL will have for young students on the road to success. As well as explaining the product features, the video highlights the importance of the learning English language to unlock the potential of America. We worked from a blank canvas on this project to deliver concept, script, storyboard, video, animation and editing.

Pearson - Tell

My Role
Art Direction, Design, Edit, Animation